I have to admit it, I am a sucker when films advertise in an unusual fashion. Take this video for G.I. Joe: Retaliation. They managed to get Keith David (or a sound-alike) to do the voice-over. That is brilliant!
When movies take this kind of imagination and apply it to their advertising it encourages me that the movie will be good. It isn’t a guarantee, but it certainly helps.
You can also join Cobra at their recruitment site!